Anyone can call themselves a "wealth advisor" in a WhatsApp forward or a LinkedIn bio. The title is unregulated — what's regulated is the registration behind it. Before you hand anyone your bank details, SIP mandate, or trust, run them through these questions. The answers (or the discomfort around them) tell you everything.
A mutual fund distributor must have an AMFI Registration Number (ARN). A fee-only advisor should be a SEBI-Registered Investment Adviser (RIA). If someone is selling mutual funds, PMS, or insurance without a visible registration, that's not a minor paperwork gap — it's a red flag you should not ignore. Ask for the number, and don't be shy about it. A legitimate advisor shares it as readily as a shopkeeper shares a GST number.
There are broadly two models in India, and both are legal:
| Model | How they earn | What to watch for |
|---|---|---|
| Distributor (ARN holder) | Trail commission from AMCs, built into regular plan expense ratio | Ask if recommendations lean toward higher-commission products |
| Fee-only RIA | Flat fee or percentage of assets, paid by you directly | Ask exactly what the fee covers and how often it's charged |
Neither model is automatically better — a good distributor with transparent intent can serve you as well as a good RIA. What matters is that they tell you plainly which model they use, without you having to dig.
This is the single best question you can ask, because it forces a real explanation instead of a pitch. A genuine advisor will talk about your goal, time horizon, risk capacity, and how the recommendation fits — not just the fund's recent returns. If the only answer is "it's been giving great returns," that's not advice, that's a rear-view mirror.
A written record — even a simple email summarising the plan, the goal it serves, and the reasoning — protects both of you. It also filters out anyone operating purely on verbal promises and WhatsApp screenshots of NAV charts. If an advisor resists documentation, ask yourself why.
Investing isn't a one-time event. Ask what triggers a review — a year passing, a life event, a fund consistently underperforming its category, or a change in your goals. An advisor who disappears after the first SIP is set up isn't managing a relationship, they closed a sale.
Watch the reaction here more than the words. Discomfort, guilt-tripping, or pressure to "wait it out" when you simply want clarity on exit loads and tax implications is a sign of a relationship built on lock-in, not trust.
For a deeper look at how the fee conversation itself should go, see our piece on direct vs regular mutual fund plans, and if you're assessing an existing relationship, our guide on signs it's time to review your portfolio is a useful companion check.
Vetting an advisor isn't about finding someone with a perfect track record of market calls — nobody has that. It's about finding someone whose incentives, process, and communication you can verify and trust over years, not just one good conversation. Ask the questions above before you invest a rupee. The right advisor won't just tolerate the scrutiny — they'll welcome it.